SEO - SEO Offline SEO

Increase your Business with offline-seo

“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.

As the name suggests, offline SEO doesn't take place on your website and actually may not even take place on the Internet at all. Offline SEO (also referred to as offsite SEO) is defined as any tactic you conduct outside of your website to drive traffic back to your site.

If you post a blog about industry advancements as a “guest contributor" to a popular industry blog and that guest blog is linked to your website, that would be an example of offline SEO.

Offline SEO Tactics

Get backlinks with high-quality content. When other sites link to your site, this increases your authority with the search engines.
Submit articles to industry directories or resource sites.
Build relationships with influencers and ask them to share your blog and link to your blog. Return the favor by doing the same for their content.
Contribute content on other high-authority sites as a guest author with a link back to your site.
Engage in social media to help drive traffic to your site.
Create an offsite traffic and promotion strategy that consistently and proactively drives traffic to your site.

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Why does off-page SEO matter?

While search algorithms and ranking factors are constantly changing, the general consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still play a major role in a page's ability to rank.

Natural links

Natural links are editorially given without any action on the part of a page owner. For example, a food blogger adding a link to a post that points toward their favorite produce farms is a natural link.

Manually built links

Manually built links are acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content.

Self-created links

Self-created links are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here.

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