Email Marketing

Increase your client base with Email Marketing

There’s a reason that 85% of retailers in the U.S. believe Email Marketing is their most effective tactic for obtaining new customers.

The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between. Mailchimp can help you design, build, and optimize your email marketing to get the best ROI in your marketing program.

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Advantages of email marketing

Email has become such a popular marketing tool for businesses partly because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived.

Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like folks to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most.

Email marketing also allows you to run A/B tests of a subject line or call to action to identify the best performing message by using email marketing software that can also be configured to easily send out emails. Check out Mailchimp's email templates to see more of what you can do with email marketing.

Best Email Marketing Practices

  • Give your users a warm welcome
  • Optimize your send time
  • Harness the power of personalization
  • Keep your email list clean
  • Give users an out
  • Make sure emails render correctly
  • Hook users with your subject line
  • Keep your design consistent with your brand
  • Keep your copy snappy
  • Test, test, and test again
  • Automate and audit
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Dedicated emails

If you want to reach out to only a portion of your email list, this is called a dedicated email. Its list may be based on recent purchases, inactive clients, new members, and other specific types of criteria.

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Promotional emails

These types of marketing emails are very common and tend to be generic and go out to a large audience. They are usually used to maintain awareness and may tease new products and services.

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Seasonal marketing emails

Many companies take advantage of the holiday season or special occasions to reach out to their customers and prospects with information on upcoming sales and promotions. They are often tied to holidays like Christmas, Valentine’s Day, Mother’s, and Father’s Day.

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Connecting with your audience

The best way to connect with your audience is to create email campaigns that have value. Cost savings, new products, new services, and product benefits show the reader that the email has value to them, and they should keep on reading.

Marketing by email is a great way to keep your business top-of-mind with customers and prospects so they don’t think of your competitors. When done correctly, your email marketing campaign can show great success and lead customers to act, which is what all businesses want when developing their campaigns.

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Survey email

Feedback from customers is one of the best tools for a business. Sending out these emails communicates to your customers that you value their opinion and want to create an experience, product, or whatever you’re offering that they’ll enjoy. Businesses can also take the feedback from these surveys and apply them to their offerings, creating what is hopefully a better product.

Lead nurturing email

This type of email targets a specific audience through a series of emails in the hope of eventually converting them. Typically, lead nurturing emails focus on a group that is interested in a specific product or service and then build their interest through more emails that offer additional information or relevant promotions. The goal is to push users from the consideration stage to the purchasing stage.

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